The Five Essentials: A Proven Framework for Winning Business Plans
Turn your big ideas into winning business plans that attract funding, build confidence, and create unstoppable momentum.
You know you need a business plan, whether it’s to land funding, get executives to buy-in, or create direction for your team. But the moment you start, one of three things happens:
You get lost in the weeds. Endless templates, contradicting advice, and 50-slide decks that feel like you’re writing a dissertation instead of leading a business.
You procrastinate. Because deep down, you know perfecting a plan feels safer than actually putting yourself out there.
You wing it. You rely on charm, vibes, or just explaining it in a meeting and walk away realizing no one’s as convinced as you are.
This is not another training you'll never use. It is a stripped-down, battle-tested framework that gets to the heart of what makes a plan effective and wins. Inside, you’ll master the five essentials that every business plan needs to:
Tell your story in a way people actually care about.
Show real clarity on where you’re headed and why it matters.
Prove your idea is more than just hype. It is viable, fundable, and scalable.
Align your team so they execute instead of question.
Position you as the person who doesn’t just dream big. You build smart.
This Masterclass is for:
Consultants & Coaches who want to package their expertise into scalable, structured business models.
Corporate Professionals pitching new initiatives and tired of leadership glossing over “another deck.”
Ambitious Builders who are done guessing and ready for a framework that works in any industry.
Sherri J White